Kannabooch
Successfully launching a new beverage into a crowded consumer market requires a vibrant brand identity, eye-catching packaging, an intuitive eCommerce website and a buzz-building social media program. That’s what L7 Creative provided for Kannabooch.
Role
- Web & UI/UX
- Lead Generation
- Social Media Management
- Email Marketing
- Branding
Challenge
The supplement drink category is one where there’s tremendous interest but also serious competition. In order to make a splash and create a positive, memorable impression on consumers, you’ve got to do things the right way. Your brand identity, labels and packaging, website and promotional strategies have to be thoughtfully crafted.
Insights
Our team knew that to break through in a highly competitive market, you’ve got to have a unique brand experience.
Solution
With a name that’s as fun to say as “Kannabooch,” a playful design seemed like a natural fit. We created a brand identity and label that took a cheeky approach—a bold, contemporary color palette anchored in a fun, SoCal vibe. Next, we came up with a launch strategy that included a social teaser, engaging email campaigns and an easy-to-use eCommerce website.
The Impact
Combining the anti-inflammatory power of CBD with the probiotic power of kombucha into one great-tasting drink, Kannabooch has taken the supplement drink category by storm. Our brand design and new eCommerce website articulates their positioning perfectly.
Social Audience Increase
Incease in Social Impressions
SoCal Brand Vibes
The custom type treatment and bold gradient we chose to use was inspired by the energy of Southern California. We doubled-down on the fun factor by highlighting the letters “BOOCH” because it’s so playful and memorable. We have no doubt you’ll be hearing “Give me that Booch” on beaches and at backyard BBQs throughout the region and beyond.
In addition to the primary logo, we created a versatile brand toolkit with a series of graphic elements that work together across packaging, social media and other applications to give Kannabooch a distinct personality.
Looks good, tastes good.
At the product level, our team created custom patterns based on the ingredients of each flavor and combined them with a dynamic color palette and typography inspired by surf movie posters. The result is labels that you can almost hear declaring how delicious the drinks are and that stand out on the store shelf.
But the company doesn’t sacrifice quality in the name of fun. Custom bow ties on the bottle cap elevate the design and establish Kannabooch as a premium product.
Enticing Kombucha Enthusiasts Online
Kannabooch’s online experience was carefully tailored for kombucha enthusiasts who can order their CBD-infused beverages from the website and have them delivered right to their door. Capitalizing on a clean and carefully designed layout, the shopping “flow” produces a fantastic user experience (UX) and makes purchasing products easy. In addition, the site has a robust resource section where visitors can get answers about all things CDB, kombucha and health and wellness.
